With over 20 years of experience in dealerships, corporate repair shops, independent repair shops, tire shops, and everything in between – Superior Auto Clinic is your go-to auto repair shop in Chico! With a love for cars since childhood, our owner, Bill, is proud to offer some of the best services in our area.
All of our technicians are ASE Certified, with one technician being Master ASE Certified. We are an AAA Approved repair shop and part of the PRONTO Auto Service Network. You can count on us to do your smog checks, work on your light hybrid, or even work on your diesel vehicle.
We understand we are in the business of solving people’s day to day issues. Fixing or maintaining their vehicle is secondary to the fact that they need to get their child to school, or get to work, or whatever is on the agenda for the day. By making our customers visit with us as pleasant and stress-free as possible, is what we are all about. We look forward to building long-term relationships with our customers.
Give us a call and make an appointment with us today to get you and your vehicle back on the road!
Call us today about your auto needs!
Bill Zimmerman, the owner of Superior Auto Clinic, purchased our shop in February 2017. An industry veteran of over 20 years, Bill has worked in dealerships, corporate shops, independent repair shops, tire shops, four-wheel drive and transmissions shops. He has also held several positions from light duty technician, parts department, service advisor, service manager and general manager.
Bill has always loved anything with an engine. At an early age, his family attended sprint car races, drag racing events and car shows, where his passion grew from there. Bill attended school to become a mechanic, and soon realized that he wanted to grow into the management part of the auto industry and focus on customer service and operations.
Now, through all of his experiences, Bill has become the proud owner of Superior Auto Clinic in Chico.
Larry attended Butte College's Auto Program from 1988 to 1990. He worked in a local automotive shop while attending Butte, and to date has 31 years of automotive experience.
Larry specializes in driveability diagnostics, computerized engine control systems and smog related repairs. He obtained his Smog License in 1990 kept it updated since. He also has ASE licenses Al, A2, A3, A4, AS, A6, A7, A8 and Ll. In addition, he is refrigeration certified in R 12 and RI 34a.
To keep up with changing technology in the automotive field, Larry continually attends update training courses. Larry has worked at Superior Auto Clinic since 1994.
Howie started his automotive career in 1979 in the ROP, Regional Occupational Program, in Southern California and finished in 1980. Following his time in the ROP he began his career working in automotive dealerships for the next several years.
After gaining experience in the automotive field, Howie moved to Central California where he worked at various independent automotive repair facilities. During his time there, he acquired his ASE Masters Certification.
Following his time here, he moved to Northern California where he was employed at Superior Automotive Clinic where he has been for the last 13 years. To date, Howie has 36 years of automotive and light truck experience.